Virtual Attendee Profiles for ESC SV

To ensure you make full use of the opportunities ESC Silicon Valley affords you, take a minute to read this quick guide of virtual profiles. Check out the recommended itineraries from our virtual guides, and see how they will be spending their time at ESC SV. This information will help you navigate the vast number of sessions we have planned for your conference and exhibition experience. The opportunities to understand and succeed in this fast- moving embedded marketplace are incredible – register now to take full advantage. We look forward to seeing you there!

I’ve been coding embedded systems a while now, and I think of myself as good at it. But I know I have to stay on top of new ideas, tools I haven’t used yet, and what my peers are up to. So I’ll be spending four quality days at the conference this year.
My primary responsibility is system debug, and by implication, design quality. The mainstay of my work is traditional software debugging—but increasingly we are getting pulled toward new techniques like static code analysis or model-based test. I’m here to refresh old skills and learn new ones.
I’m now designing embedded systems that are actively connected to the Internet, and have their own sensor networks. I need to implement the network interfaces, install the protocol stacks, and make sure the applications all play well with the networks. Plus, now I have to worry about network security?
Ever since the press started writing about the Stuxnet virus, we have been sitting up nights worrying about security issues. Even scenarios like someone plugging a contaminated thumb drive into a system-monitor PC get really scary now. I’m used to creating mission-critical control systems—but today part of control is preventing intrusions by hostile software. I need to learn more—fast.
A few years ago our shop moved to embedded Linux. Now, we are evaluating Android as an embedded platform. I need to get up to speed quickly.
I’ve been reading about agile development in the IT space, and we sure could use advantages like rapid response to changing requirements and better resource utilization. But frankly I’m not sure I trust these techniques in an embedded design, where things have to be right the first time. I need to talk with the experts on this.
As one of the few hardware engineers in a software-intensive team, I have to stay current on CPU technology, coprocessors, memory, peripherals—you name it. This year I’m particularly watching embedded applications of FPGAs.