
ESC Theater
ESC Theater is Sponsored by:

ESC has a long tradition of providing cutting edge information to our attendees. For many, these educational sessions are the reason they attend year after year. In the ESC Theater the sessions are open to all attendees (both ESC Conference and Expo attendees) on the main conference floor.
Tuesday, May 3

Mind of the Engineer Study
Sponsored by: UBM Electronics
Presented By: Ron Wilson, Editorial Director, EDN & DesignLinesEditor, EE Times
Date: Tuesday, May 3
Time: 12:30pm — 1:15pm
Location: ESC Theater
Anatomy of a Tablet – A Live Teardown of the Blackberry Playbook compared to the newest tablets of 2011
Sponsored by: UBM TechInsights
Speaker: Allan Yogasingam
Date: Tuesday, May 3
Time: 1:30pm - 2:15pm
Location: ESC Theater
Speed Training: Debunking Myths about Using C++ for Embedded Systems
Speaker/Trainer: Dan Saks
Date: Tuesday, May 3
Time: 2:30pm - 3:15pm
Location: ESC Theater
Nintendo 3DS Teardown and Giveaway with iFixit
Sponsored by: EE Times
Speakers: Brian Dipert (Senior Technical Editor, EDN Magazine) Kyle Wiens (iFixit)
Date: Tuesday, May 3
Time: 3:30pm - 4:15pm
Location: ESC Theater
EPO Panel Presentation: Patents for Software
Moderator: Daniël van der Haegen , Examiner, European Patent Office
Panelists: Christopher Ross , Examiner, European Patent Office; Daniel Shalloe , Head of Section, European Patent Office
Date: Tuesday, May 3
Time: 4:30pm - 5:15pm
Location: ESC Theater
STM32 Design Challenge Winners Presentation
Moderator: Stuart McLaren, Product Marketing Manager, STMicroelectronics
Date: Tuesday, May 3
Time: 5:30pm – 6:15pm
Location: ESC Theater
Wednesday, May 4
Speed Training: Just Say No!
Moderator/Trainer: Stephen Dewhurst
Date: Wednesday, May 4
Time: 12:30pm - 1:15pm
Location: ESC Theater
Integrating MEMS with DSP and Microprocessors Panel
thoughts from the MEMS Ecosystem
Moderator: Karen Lightman, managing director of MEMS Industry Group
Panelists: Eric Pabo (Business Development Manager MEMS, EV Group), Michael Housholder (Senior Director of Solution Marketing, InvenSense), Michael Maia (Vice President, Americas Sales and Marketing Kionix), Tom Flynn (VP Business Development and Sales), Wayne Meyer, (Marketing and Applications Manager, MEMS and Sensor Technology Group, Analog Devices)
Date: Wednesday, May 4
Time: 1:30pm - 2:15pm
Location: ESC Theater
Renesas Design Contest Presentation
Speaker: TBD
Date: Wednesday, May 4
Time: 2:30pm - 3:15pm
Location: ESC Theater
Live Teardown: Kidde® i9010 10-year Ion Smoke Detector and Alarm
Sponsored by: Microchip
Speaker: Ben Cooke (Field Applications Engineer, Microchip Technology Inc.)
Date: Wednesday, May 4
Time: 3:30pm - 4:15pm
Location: ESC Theater
Speed Training: Unconventional Debugging Techniques
Moderator/Trainer: Jeri Ellsworth, American Entrepreneur & Self-Taught Computer Chip Designer
Date: Wednesday, May 4
Time: 4:30pm - 5:15pm
Location: ESC Theater
Thursday, May 5

Embedded Study
Speaker: David Blaza
Date: Thursday, May 5
Time: 11:00am - 11:45am
Location: ESC Theater
Speed Training: Android in an Hour
Speaker: Bill Gatliff
Date: Thursday, May 5
Time: 12:00pm - 12:45pm
Location: ESC Theater
Nook Color Teardown and Giveaway
Sponsored by: UBM Electronics
Speaker: Brian Fuller, Editor, EE Life, Eric Schlaepfer, and Francis Lau
Date: Thursday, May 5
Time: 1:00pm - 1:45pm
Location: ESC Theater
Cypress PSoC® 5 – ARM Cortex™-M3 Design Challenge Winners Presentation
Speakers: TBD
Date: Thursday, May 5
Time: 2:00pm - 3:00pm
Location: ESC Theater
UPCOMING EVENTS
DesignCon 2012
January 30 - February 2, 2012
Santa Clara Convention Center
Santa Clara, CA
ESC India
July 18-20, 2012
NIMHANS Convention Center
Bangalore, India

















