Sponsored Training Sessions

Take advantage of the variety of FREE Sponsored Training Sessions presented by industry heavyweights, as part of the Expo.

OPEN and FREE to ALL attendees, the sponsored sessions grant you in-depth hands-on solutions to specific design challenges. These aren't product pitches or cleverly disguised marketing ploys; this is the real stuff that engineers want and need to get their jobs done.

These sessions are also listed in the Schedule Builder.

Select sessions for:

Tuesday, September 27
Wednesday, September 28

Click on the session name for a description. These sessions can also be viewed in the Schedule Builder. Check back soon for frequent updates!

Please note: Registration is now open. You can select your FREE SPONSORED TRAINING SESSIONS during the registration process once you have selected a Registration Package online. On-site, sessions are open to ALL attendees and pre-registration does not guarantee a space in the session.

Tuesday, September 27
	Minimize impact of noise on the accuracy for typical measurements such as rise time Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 10:00am — 11:00am Room: 209 Key Takeaways: Increased sensitivity for measuring signal details of low amplitude signals.
	End-to-end Requirements, Test Cases, and Verification Traceability Speaker: David McLaughlin, Senior Consultant, Siemens PLM Software Time: 10:45am — 11:45am Room: 104 Key Takeaways: Introduction to the values and principles of enterprise requirement management across different engineering disciplines. Introduction to the values and principles of end-to-end traceability. Introduction to the values and principles of impact analysis. Introduction to the values and principles of system engineering approach to requirement management.
	Making USB Plug-and-Play Easier with NXP Cortex™-M USB Portfolio Speakers: Paul Boogaards, Product Application Engineer, NXP; Amit Bhojraj, Product Marketing Manager, NXP Time: 11:00am — 12:00pm Room: 108 NXP offers the widest USB ARM® Cortex™-M based microcontroller portfolio with integrated high- and full-speed USB 2.0 device, host, and On-The-Go (OTG) technology. With support for all four endpoints including isochronous, EHCI/OHCI compliant host controllers, integrated FS and HS PHY and DMA interfaces, NXP has greatly enhanced the USB architecture bringing unparalleled design flexibility and reliable USB connectivity for consumer electronics and mobile devices. This seminar will also show how rapid USB application development is made possible with USB class drivers that are built-in right into the chip, and introduce the user to several low cost development boards and free software tools. Each attendee will walk away with a FREE LPCXpresso development kit.
	Learn how to isolate and find rare faults fast Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 11:00am — 12:00pm Room: 209 Key Takeaways: Measuring update rate and how record length and sample rate effect it. Defining a pass/fail mask, setting up mask test criteria, captruing a rare (once per second) failure.
	Measuring Without Placing a Probe Speaker: Colin Warwick, Product Manager, Agilent Technologies, Inc. Time: 11:30am — 12:30pm Room: 109 Oscilloscope de-embedding software allows you measure signals wherever you want, not just where you can place a probe easily. You just need the s-parameters between the probe and the point of interest. The s-parameters could come from measurement, but this reopens the problem of getting a probe on the point of interest. The paper shows how you can use 3D geometry, material properties, and electromagnetic simulation to create the de-embedding information even for points of interest that are inaccessible
	Optimizing Android Apps for Intel® Architecture Speaker: Ishu Verma, Technical Marketing Engineer Time: 11:45am — 12:30pm Room: 205 We'll discuss pros and cons of using NDK and how to port native libraries using x86 NDK. The tips & tricks of tuning applications for optimum performance for Intel® Architecture based platforms. We'll also talk about optimization to improve system performance, power utilization, footprint etc.
	Roundtable: Benefits and Challenges in Deploying Enterprise PLM in IC Design (LUNCH CATERED) Speaker: Mark Lukens, Director of Business and Solution Consulting, Siemens PLM Software Time: 12:00pm — 12:45pm Room: 104 Key Takeaways: Share and understand experiences in deploying and leveraging enterprise PLM solutions and initiatives across dispersed multi-tasking teams involved in new product development and introduction. Discuss CSFs (Critical Success Factors) for deploying standard tools across semi-independent development organizations. Discuss CSFs for driving adoption of performance improvement solutions within collaborative development teams.
	Setting up and using digital triggers Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 12:00pm — 1:00pm Room: 209 Key Takeaways: Qualifying triggers using multiple signals. Applying digital filters to the trigger signal and the measured signal, triggering on narrow pulse widths using the glitch trigger.
	Smart Energy Monitoring, Metering and Control Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 12:00pm — 1:00pm Room: Microchip booth #201 Government regulations and the cost of building power generating systems are two forces driving a more efficient power distribution system. To achieve the goal of enabling the smart grid, an integrated system for power measurement, monitoring, communication and control is essential. This session presents Microchip's solutions from energy measurement devices through communications.
	Hands-on Seminar with Micron Phase Change Memory Speakers: Todd Legler, Micron Embedded Solutions Group, Senior Application Engineer; Yuliya Shlemenzon, Micron Embedded Solutions Group, PCM Product Marketing Manager Time: 12:00pm — 1:15pm Room: 203 PCM is revolutionizing the way memory subsystems are designed. This session will focus on hands-on interaction with Micron PCM using the Renesas Demo Kit for RX62N MCUs. We'll begin by introducing Micron PCM technology and products. Attendees will collect performance data on both NOR and PCM to learn how eliminating the erase operation improves system performance and simplifies software. You'll learn how high endurance of Micron PCM can simplify memory subsystem.
	Easily Create a Custom Embedded Linux for Your Embedded Device – on Any Architecture! Speaker: Mark Hatle, Senior Member of Technical Staff, Wind River Time: 12:45pm — 1:30pm Room: 205 Here's your chance to get a complete overview of the Yocto Project*; an open source collaboration project that provides templates, tools and methods to help you create custom Linux-based systems for embedded products regardless of the hardware architecture. Learn about why a developer might care about using the Yocto Project and the process of developing your own custom embedded Linux distribution for an embedded product.
	Breaking the 8-/16-bit Habit with 32-bit NXP Cortex™-M0 LPC1100 Speakers: David Donley, Sr. Applications Engineer, NXP; Amit Bhojraj, Product Marketing Manager, NXP Time: 1:00pm — 2:00pm Room: 108 NXP's LPC1100 low-priced 32-bit MCU solutions bring higher value and ease-of-use than existing 8/16-bit microcontrollers through unprecedented performance, simplicity, low power, and more importantly, dramatic reductions in code size for 8/16-bit applications. This presentation will compare real world applications based on both Cortex-M0 LPC1100 and 8-bit/16-bit processors and present a side-by-side comparison of various features including low-power characteristics, architecture details, code density, pricing, scalability and performance. To enable the first step for this migration, each attendee will walk away with a FREE LPCXpresso development kit.
	Use FFTs properly for measuring dynamic signals Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 1:00pm — 2:00pm Room: 209 Key Takeaways: Setting up FFTs to measure harmonic content and distortion in systems
	IP Library Management and Design Reuse Speaker: David McLaughlin, Senior Consultant, Siemens PLM Software Time: 1:00pm — 2:00pm Room: 104 Key Takeaways: Introduction to the values and principles of IP library management and reuse benefits. Introduction to the values and principles of IP protection and security model, Introduction to the values and principles of IP version control, configuration, classification and search for reuse. Introduction to the values and methods of IP file management and usage audit.
	Touch Sense and Graphics Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 1:00pm — 2:00pm Room: Microchip booth #201 Graphical and touch based user interfaces have moved from a product differentiator to a necessity. An engaging, intuitive user interface can be the difference between product success and failure. In this session, attendees will learn about Microchip's hardware and software solutions including projected capacitive touch and metal over capacitive.
	Optimizing Your Memory Subsystem Speaker: Todd Legler, Micron Embedded Solutions Group, Senior Application Engineer Time: 1:30pm — 2:45pm Room: 203 Takeaways: • Learn the trade-offs of nonvolatile memory (NAND, NOR, PCM, NVRAM, and others). • Develop an understanding of the architecture/density/performance trends for RAM (SDR, DDR, low-power, etc.). • Learn system design techniques and how to balance BOM cost and system reliability. • Develop an understanding of Micron's Product Longevity Program and memory solutions supported for 10+ years to help minimize obsolesce costs.
	Reshaping the Intel® Architecture Firmware Landscape using Intel® Boot Loader Development Kit (Intel® BLDK) for Embedded Designs Speaker: Drew Jensen, Product Marketing Engineer, Intel Time: 1:45pm — 2:30pm Room: 205 As Intel achieves lower power thresholds and price points with the Intel® Atom™ processors, traditional BIOS may be too much overhead for a fixed-functioning embedded device. The Intel® BLDK provides developers an alternative for building firmware solution for Intel® Architecture based embedded platforms. This session is a technical overview of the Intel BLDK for rapid development and deployment of boot loaders, based on the Intel® UEFI Development Kit 2010 (Intel® UDK2010) standard and targeted for Intel Atom Processor based designs for Embedded.
	Minimize impact of noise on the accruacy for typical measurements such as rise time Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 2:00pm — 3:00pm Room: 209 Key Takeaways: Increased sensitivity for measuring signal details of low amplitude signals
	Multicore Performance Optimization - A Visual Approach Speaker: Michael Christofferson, Director of Product Management, ENEA Time: 2:00pm — 3:00pm Room: 109 Key Takeaways: System Level Profiling & Log/Log Analysis Visualization Tools for Run-time Multicore Software
	Development Tools featuring MPLAB X IDE Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 2:00pm — 3:00pm Room: Microchip booth #201 A critical parameter to the success of any embedded project is the development environment. Cost, ease of use and commonality of tools are some the factors affecting the platform. This session presents Microchip's next generation platform, MPLAB X® IDE and the tools supported by it.
	Collaborative Quality Management Speaker: Kyle Fraunfelter, Solution Consultant, Siemens PLM Software Time: 2:15pm — 3:15pm Room: 104 Key Takeaways: There is tremendous synergy between QM (quality management) and PLM (product lifecycle management). Collaborative quality management (i.e. unified QM & PLM) can make a significant positive impact on program management and provide tremendous improvements in time, cost, quality and innovation.
	Designing LCD applications with NXP Cortex-M products Speakers: David Donley, Sr. Applications Engineer, NXP; Gene Carter, International Product Marketing Manager, NXP Time: 2:30pm — 3:30pm Room: 108 NXP's LPC1788 microcontroller series features the first ARM Cortex™-M3 core with integrated Graphic LCD controller currently shipping in the market today. This session will introduce and discuss the LPC1788 including discussions on the graphical LCD controller and the LCD types it can efficiently drive, bandwidth considerations, as well as showing a LIVE demonstration of the LPC1788 operation using the supporting libraries from NXP and other third parties. We will also review other products in the NXP ARM portfolio with the LCD capabilities and summarize the tools support including development boards available, LPCXpresso IDE, sample CMSIS Compliant library driver code and application notes. Each attendee will walk away with a FREE LPCXpresso development kit.
	Optimizing Android Apps for Intel® Architecture Speaker: Ishu Verma, Technical Marketing Engineer Time: 2:45pm — 3:30pm Room: 205 We'll discuss pros and cons of using NDK and how to port native libraries using x86 NDK. The tips & tricks of tuning applications for optimum performance for Intel® Architecture based platforms. We'll also talk about optimization to improve system performance, power utilization, footprint etc.
	Learn how to isolate and find rare faults fast Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 3:00pm — 4:00pm Room: 209 Key Takeaways: Measuring update rate and how record length and sample rate effect it. Defining a pass/fail mask, setting up mask test criteria, captruing a rare (once per second) failure.
	Connectivity Solutions featuring USB and Ethernet Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 3:00pm — 4:00pm Room: Microchip booth #201 We live in a highly connected world. From personal devices to industrial systems, data transfer and control is critical to success. Two of the most widely deployed wired solutions are USB and Ethernet. This session helps embedded designers understand the challenges of using either of these communications standards in their applications and Microchip's complete solution for easy integration.
	Hands-on Seminar with Micron Phase Change Memory Speakers: Todd Legler, Micron Embedded Solutions Group, Senior Application Engineer; Yuliya Shlemenzon, Micron Embedded Solutions Group, PCM Product Marketing Manager Time: 3:00pm — 4:15pm Room: 203 PCM is revolutionizing the way memory subsystems are designed. This session will focus on hands-on interaction with Micron PCM using the Renesas Demo Kit for RX62N MCUs. We'll begin by introducing Micron PCM technology and products. Attendees will collect performance data on both NOR and PCM to learn how eliminating the erase operation improves system performance and simplifies software. You'll learn how high endurance of Micron PCM can simplify memory subsystem.
	Learn to Develop on the New DragonBoard Speakers: Tia Cassett, Senior Director, Qualcomm; Michael Chalupa, Field Engineering Manager, Bsquare Time: 3:15pm — 4:15pm Room: 109 Early access to the Qualcomm APQ8060 chipset is now available for the first time through the APQ8060 DragonBoard. The new, open board is an easy-to-use platform for application development, testing and optimization that is distributed and supported by BSQUARE. Join this session and learn how the sequential process for Android driver development based on the Kionix KXSD9-1026 accelerometer can be used to develop custom Android device drivers on the APQ8060 DragonBoard. DragonBoard devices will be raffled off!
	End-to-end Requirements, Test Cases, and Verification Traceability Speaker: David McLaughlin, Senior Consultant, Siemens PLM Software Time: 3:30pm — 4:30pm Room: 104 Key Takeaways: Introduction to the values and principles of enterprise requirement management across different engineering disciplines. Introduction to the values and principles of end-to-end traceability, Introduction to the values and principles of impact analysis. Introduction to the values and principles of system engineering approach to requirement management.
	Easily Create a Custom Embedded Linux for Your Embedded Device – on Any Architecture! Speaker: Mark Hatle, Senior Member of Technical Staff, Wind River Time: 3:45pm — 4:30pm Room: 205 Here's your chance to get a complete overview of the Yocto Project*; an open source collaboration project that provides templates, tools and methods to help you create custom Linux-based systems for embedded products regardless of the hardware architecture. Learn about why a developer might care about using the Yocto Project and the process of developing your own custom embedded Linux distribution for an embedded product.
	Redefining DSC with NXP Cortex™-M4 Dual-Core LPC4000 Family Speakers: Paul Boogaards, Product Application Engineer, NXP; David Donley, Sr. Applications Engineer, NXP Time: 3:45pm — 4:45pm Room: 108 The LPC4300 combines MCU and DSP applications by offering the industry's first Asymmetrical dual-core digital signal controller architecture featuring ARM® Cortex™-M4 and Cortex-M0 processors. Featuring unique configurable peripherals like the State Configurable Timer for complex motor control, SPI Flash Interface for interfacing with low cost SPI Flash and a serial GPIO Interface, the LPC4300 becomes is an excellent choice for control and signal processing applications such as audio, motor control, and digital power conversion. Performance benchmarks focused towards DSC will also be presented comparing the LPC4300 with other DSC controllers in the market today. Each attendee will walk away with a FREE LPCXpresso development kit.
	Setting up and using digital triggers Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 4:00pm — 5:00pm Room: 209 Key Takeaways: Qualifying triggers using multiple signals. Applying digital filters to the trigger signal and the measured signal, triggering on narrow pulse widths using the glitch trigger.
	Reducing Power and Maximizing Efficiency in Embedded Designs (co-presented by Energizer) Speaker: Adam Jakubiak, Technical Services Engineer, Energizer Time: 4:00pm — 5:00pm Room: Microchip booth #201 As more electronic devices become battery powered, conserving that power has become paramount. Energizer and Microchip have teamed up to develop solutions for, and educate designers about, eXtreme Low Power (XLP) microcontrollers (MCUs), batteries, and extending battery life. In this presentation, Energizer will discuss various battery types, key characteristics, target applications and case studies of embedded designs with battery power. Market demands and regulatory requirements are forcing higher efficiency and performance be derived from virtually every electronic product whether battery or line powered. These demands require designers to continually optimize all areas of product design including component power consumption, efficient power transfer and sophisticated control algorithms. This session will show how Microchip can help solve these issues with our XLP eXtreme Low Power microcontrollers, high efficiency single cell switching regulator, energy harvesting solutions, high efficiency digital power and motor control solutions and more
	Optimizing Your Memory Subsystem Speaker: Todd Legler, Micron Embedded Solutions Group, Senior Application Engineer Time: 4:30pm — 5:45pm Room: 203 Takeaways: • Learn the trade-offs of nonvolatile memory (NAND, NOR, PCM, NVRAM, and others). • Develop an understanding of the architecture/density/performance trends for RAM (SDR, DDR, low-power, etc.). • Learn system design techniques and how to balance BOM cost and system reliability. • Develop an understanding of Micron's Product Longevity Program and memory solutions supported for 10+ years to help minimize obsolesce costs.
	Reshaping the Intel® Architecture Firmware Landscape using Intel® Boot Loader Development Kit (Intel® BLDK) for Embedded Designs Speaker: Drew Jensen, Product Marketing Engineer, Intel Time: 4:45pm — 5:30pm Room: 205 As Intel achieves lower power thresholds and price points with the Intel® Atom™ processors, traditional BIOS may be too much overhead for a fixed-functioning embedded device. The Intel® BLDK provides developers an alternative for building firmware solution for Intel® Architecture based embedded platforms. This session is a technical overview of the Intel BLDK for rapid development and deployment of boot loaders, based on the Intel® UEFI Development Kit 2010 (Intel® UDK2010) standard and targeted for Intel Atom Processor based designs for Embedded.
	Wireless Solutions for Embedded Design Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 5:00pm — 6:00pm Room: Microchip booth #201 Embedded engineers are increasingly being asked to add wireless communication to their systems. Each new implementation requires the designer to understand varying system needs such as cost, preformance and interoperability. This session presents alternatives to solve this problem: the interoperable ZigBee® protocol, the proprietary Microchip MiWiTM protocol and the ever present Wi-Fi®. Attendees will be shown the differences between these protocols and learn about the products and tools used to implement solutions.
	Collaborative Quality Management Speaker: Kyle Fraunfelter, Solution Consultant, Siemens PLM Software Time: 5:00pm — 6:00pm Room: 104 Key Takeaways: There is tremendous synergy between QM (quality management) and PLM (product lifecycle management). Collaborative quality management (i.e. unified QM & PLM) can make a significant positive impact on program management and provide tremendous improvements in time, cost, quality and innovation.

Wednesday, September 28
	Agile Embedded Software Development from IBM Speaker: Dr. Bruce Powel Douglass, Chief Evangelist, IBM Rational Time: 9:30am — 10:30am Room: 203 Key Takeaways: • Understanding of the key practices for applying agile methods to embedded software development • Understand how to effectively apply Model-Based Engineering for embedded software development • Understand the key workflows of the Harmony/ESW process
	Minimize impact of noise on the accuracy for typical measurements such as rise time Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 10:00am — 11:00am Room: 209 Key Takeaways: Increased sensitivity for measuring signal details of low amplitude signals.
	Collaborative Design Management with Rational Rhapsody Speaker: Paul Urban, Market Manager, Rhapsody Time: 10:30am — 11:30am Room: 203 Delivering complex embedded systems and software requires the entire team to collaborate to provide insights and feedback on these designs to make sure the solutions meet the right market demands, satisfy customer needs and deliver the expected quality. Everyone from business analysts, stakeholders and other team members need to be involved from the early stages of development. There's also a need to introduce traceability of designs to requirements and work items and ensure the communication and understanding of plans across stakeholders, architects, operations and beyond. Leveraging the Jazz foundation for collaboration, Rational Rhapsody Design Manager extends Rational Rhapsody's capabilities to allow you and your teams to search, browse, comment, discuss, and review your designs from both the existing rich clients as well as from a new Web client just for design management. Capabilities for linking the design artifacts to other lifecycle artifacts through Open Services for Lifecycle Collaboration (OSLC) interfaces and for visualizing those traceability links allows teams to better understand the impact of changes on the design.
	Making USB Plug-and-Play Easier with NXP Cortex™-M USB Portfolio Speakers: Paul Boogaards, Product Application Engineer, NXP; Amit Bhojraj, Product Marketing Manager, NXP Time: 10:30am — 11:30am Room: 108 NXP offers the widest USB ARM® Cortex™-M based microcontroller portfolio with integrated high- and full-speed USB 2.0 device, host, and On-The-Go (OTG) technology. With support for all four endpoints including isochronous, EHCI/OHCI compliant host controllers, integrated FS and HS PHY and DMA interfaces, NXP has greatly enhanced the USB architecture bringing unparalleled design flexibility and reliable USB connectivity for consumer electronics and mobile devices. This seminar will also show how rapid USB application development is made possible with USB class drivers that are built-in right into the chip, and introduce the user to several low cost development boards and free software tools. Each attendee will walk away with a FREE LPCXpresso development kit.
	Optimizing Android Apps for Intel® Architecture Speaker: Ishu Verma, Technical Marketing Engineer Time: 11:00am — 11:45am Room: 205 We'll discuss pros and cons of using NDK and how to port native libraries using x86 NDK. The tips & tricks of tuning applications for optimum performance for Intel® Architecture based platforms. We'll also talk about optimization to improve system performance, power utilization, footprint etc.
	Reducing Power and Maximizing Efficiency in Embedded Designs (co-presented by Energizer) Speaker: Adam Jakubiak, Technical Services Engineer, Energizer Time: 11:00am — 12:00pm Room: Microchip booth #201 As more electronic devices become battery powered, conserving that power has become paramount. Energizer and Microchip have teamed up to develop solutions for, and educate designers about, eXtreme Low Power (XLP) microcontrollers (MCUs), batteries, and extending battery life. In this presentation, Energizer will discuss various battery types, key characteristics, target applications and case studies of embedded designs with battery power. Market demands and regulatory requirements are forcing higher efficiency and performance be derived from virtually every electronic product whether battery or line powered. These demands require designers to continually optimize all areas of product design including component power consumption, efficient power transfer and sophisticated control algorithms. This session will show how Microchip can help solve these issues with our XLP eXtreme Low Power microcontrollers, high efficiency single cell switching regulator, energy harvesting solutions, high efficiency digital power and motor control solutions and more.
	Learn how to isolate and find rare faults fast Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 11:00am — 12:00pm Room: 209 Key Takeaways: Measuring update rate and how record length and sample rate effect it. Defining a pass/fail mask, setting up mask test criteria, captruing a rare (once per second) failure.
	Secure by Design: an integrated development approach for secure systems Speaker: Dr. Bruce Powel Douglass, Chief Evangelist, IBM Rational Time: 11:30am — 12:30pm Room: 203 Security is becoming an issue in developing interconnected systems. Most of the time, security is an afterthought – something addressed during testing. While security testing is important, it is critical that appropriate security requirements, architectures, and design elements are in place during development. Modeling the system security is important to perform security analysis. The security analysis profile enables reasoning in designing cyberphysical systems during the requirements and design phases of development. The profile defines the semantics and interactions of elements such as assets, vulnerabilities, attacks, and countermeasures. It provides diagrams such as a security analysis diagram showing the logical relation between these elements. Computed table outputs summarize the security relevant metadata of the system requirements and design. This profile provides a more formal environment for thinking about, planning, and implementing security features in systems.
	Easily Create a Custom Embedded Linux for Your Embedded Device – on Any Architecture! Speaker: Mark Hatle, Senior Member of Technical Staff, Wind River Time: 12:00pm — 12:45pm Room: 205 Here's your chance to get a complete overview of the Yocto Project*; an open source collaboration project that provides templates, tools and methods to help you create custom Linux-based systems for embedded products regardless of the hardware architecture. Learn about why a developer might care about using the Yocto Project and the process of developing your own custom embedded Linux distribution for an embedded product.
	Wireless Solutions for Embedded Design Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 12:00pm — 1:00pm Room: Microchip booth #201 Embedded engineers are increasingly being asked to add wireless communication to their systems. Each new implementation requires the designer to understand varying system needs such as cost, preformance and interoperability. This session presents alternatives to solve this problem: the interoperable ZigBee® protocol, the proprietary Microchip MiWiTM protocol and the ever present Wi-Fi®. Attendees will be shown the differences between these protocols and learn about the products and tools used to implement solutions.
	Setting up and using digital triggers Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 12:00pm — 1:00pm Room: 209 Key Takeaways: Qualifying triggers using multiple signals. Applying digital filters to the trigger signal and the measured signal, triggering on narrow pulse widths using the glitch trigger.
	Power Architecture 20 Years of Innovation empowering design and developer community Speaker: Fawzi Behmann, Director of Marketing and Strategic Advisor, Power.org Time: 12:30pm — 1:00pm Room: 203 2011 is marking the 20th anniversary of Power Architecture. The presentation provides highlights of Power Architecture advancement, leading the new century of smart systems helping the world connect, interact and think. Key topics include the evolution of power ISA empowering SoC advance design, synergy between computing and embedded applications, rich investment in Power Architecture silicon roadmaps, market share leadership and ecosystem differentiated solution and key applications as proof points why Power Architecture is relevant. The presentation will show similarity of methodology of SoC design, software and synergy between Rational Software, SoC and Watson.
	Reshaping the Intel® Architecture Firmware Landscape using Intel® Boot Loader Development Kit (Intel® BLDK) for Embedded Designs Speaker: Drew Jensen, Product Marketing Engineer, Intel Time: 1:00pm — 1:45pm Room: 205 As Intel achieves lower power thresholds and price points with the Intel® Atom™ processors, traditional BIOS may be too much overhead for a fixed-functioning embedded device. The Intel® BLDK provides developers an alternative for building firmware solution for Intel® Architecture based embedded platforms. This session is a technical overview of the Intel BLDK for rapid development and deployment of boot loaders, based on the Intel® UEFI Development Kit 2010 (Intel® UDK2010) standard and targeted for Intel Atom Processor based designs for Embedded.
	Use FFTs properly for measuring dynamic signals Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 1:00pm — 2:00pm Room: 209 Key Takeaways: Setting up FFTs to measure harmonic content and distortion in systems
	Breaking the 8-/16-bit Habit with 32-bit NXP Cortex™-M0 LPC1100 Speakers: David Donley, Sr. Applications Engineer, NXP; Amit Bhojraj, Product Marketing Manager, NXP Time: 1:00pm — 2:00pm Room: 108 NXP's LPC1100 low-priced 32-bit MCU solutions bring higher value and ease-of-use than existing 8/16-bit microcontrollers through unprecedented performance, simplicity, low power, and more importantly, dramatic reductions in code size for 8/16-bit applications. This presentation will compare real world applications based on both Cortex-M0 LPC1100 and 8-bit/16-bit processors and present a side-by-side comparison of various features including low-power characteristics, architecture details, code density, pricing, scalability and performance. To enable the first step for this migration, each attendee will walk away with a FREE LPCXpresso development kit.
	Touch Sense and Graphics Solutions Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 1:00pm — 2:00pm Room: Microchip booth #201 Graphical and touch based user interfaces have moved from a product differentiator to a necessity. An engaging, intuitive user interface can be the difference between product success and failure. In this session, attendees will learn about Microchip's hardware and software solutions including projected capacitive touch and metal over capacitive
	Optimizing Android Apps for Intel® Architecture Speaker: Ishu Verma, Technical Marketing Engineer Time: 2:00pm — 2:45pm Room: 205 We'll discuss pros and cons of using NDK and how to port native libraries using x86 NDK. The tips & tricks of tuning applications for optimum performance for Intel® Architecture based platforms. We'll also talk about optimization to improve system performance, power utilization, footprint etc.
	Minimize impact of noise on the accuracy for typical measurements such as rise time Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 2:00pm — 3:00pm Room: 209 Key Takeaways: Increased sensitivity for measuring signal details of low amplitude signals.
	Development Tools featuring MPLAB X IDE Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 2:00pm — 3:00pm Room: Microchip booth #201 A critical parameter to the success of any embedded project is the development environment. Cost, ease of use and commonality of tools are some the factors affecting the platform. This session presents Microchip's next generation platform, MPLAB X® IDE and the tools supported by it.
	Designing LCD applications with NXP Cortex-M products Speakers: David Donley, Sr. Applications Engineer, NXP; Gene Carter, International Product Marketing Manager, NXP Time: 2:15pm — 3:15pm Room: 108 NXP's LPC1788 microcontroller series features the first ARM Cortex™-M3 core with integrated Graphic LCD controller currently shipping in the market today. This session will introduce and discuss the LPC1788 including discussions on the graphical LCD controller and the LCD types it can efficiently drive, bandwidth considerations, as well as showing a LIVE demonstration of the LPC1788 operation using the supporting libraries from NXP and other third parties. We will also review other products in the NXP ARM portfolio with the LCD capabilities and summarize the tools support including development boards available, LPCXpresso IDE, sample CMSIS Compliant library driver code and application notes. Each attendee will walk away with a FREE LPCXpresso development kit...
	Easily Create a Custom Embedded Linux for Your Embedded Device – on Any Architecture! Speaker: Mark Hatle, Senior Member of Technical Staff, Wind River Time: 3:00pm — 3:45pm Room: 205 Here's your chance to get a complete overview of the Yocto Project*; an open source collaboration project that provides templates, tools and methods to help you create custom Linux-based systems for embedded products regardless of the hardware architecture. Learn about why a developer might care about using the Yocto Project and the process of developing your own custom embedded Linux distribution for an embedded product.
	Learn how to isolate and find rare faults fast Speaker: Mike Schnecker, Business Development Manager, Rohde & Schwarz Time: 3:00pm — 4:00pm Room: 209 Key Takeaways: Measuring update rate and how record length and sample rate effect it. Defining a pass/fail mask, setting up mask test criteria, captruing a rare (once per second) failure.
	Smart Energy Monitoring, Metering and Control Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 3:00pm — 4:00pm Room: Microchip booth #201 Government regulations and the cost of building power generating systems are two forces driving a more efficient power distribution system. To achieve the goal of enabling the smart grid, an integrated system for power measurement, monitoring, communication and control is essential. This session presents Microchip's solutions from energy measurement devices through communications.
	IEC 62304 Compliance for Medical Device Software Development Speaker: Martin Bakal, Worldwide Market Manager, Electronics Industry Time: 3:30pm — 4:30pm Room: 203 Complying with the IEC 62304 standard for medical device software requires an established software lifecycle process that includes strong support for risk management and safety assessment. However, IEC 62304 compliance does not need to slow down your medical device software development. By applying best practices guidance and process automation, medical device companies get through regulatory approvals faster, lower costs and deliver safer devices. This presentation will take a deeper dive into IEC 62304 to identify key steps, best practices, and best of breed integrated tooling to help companies conform to IEC 62304 on the way to FDA and international approval of their medical device.
	Reshaping the Intel® Architecture Firmware Landscape using Intel® Boot Loader Development Kit (Intel® BLDK) for Embedded Designs Speaker: Drew Jensen, Product Marketing Engineer, Intel Time: 4:00pm — 4:45pm Room: 205 As Intel achieves lower power thresholds and price points with the Intel® Atom™ processors, traditional BIOS may be too much overhead for a fixed-functioning embedded device. The Intel® BLDK provides developers an alternative for building firmware solution for Intel® Architecture based embedded platforms. This session is a technical overview of the Intel BLDK for rapid development and deployment of boot loaders, based on the Intel® UEFI Development Kit 2010 (Intel® UDK2010) standard and targeted for Intel Atom Processor based designs for Embedded.
	Connectivity Solutions featuring USB and Ethernet Speaker: Sr. Technical Training Engineer, Microchip Technology Inc. Time: 4:00pm — 5:00pm Room: Microchip booth #201 We live in a highly connected world. From personal devices to industrial systems, data transfer and control is critical to success. Two of the most widely deployed wired solutions are USB and Ethernet. This session helps embedded designers understand the challenges of using either of these communications standards in their applications and Microchip's complete solution for easy integration.

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