DesignDays Theater

DesignDays Theater sessions are FREE and open to ALL attendees.
The Theater is located on the Expo Floor.

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These sessions are also listed and may be viewed in the Schedule Builder.

Sponsored by:
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Tuesday, September 27

Live Teardown & Giveaway: Kinect for Xbox 360 Time: 12:00pm - 12:45pm
Speaker: Mark Depue, Principal Program Manager, Microsoft
Location: DesignDays Theater in the Expo
Join us in the DesignDays Theater on the show floor to tear apart and take a look at the Kinect for Xbox 360. Kinect brings games and entertainment to life in extraordinary new ways without using a controller, allowing you to control movies and music with the wave of a hand or the sound of your voice. Stay for the entire presentation for your chance to win (and take home) your very own 250GB Xbox 360 Kinect bundle.
Freescale Makes it LIBERATING Time: 1:00pm - 1:45pm
Speaker: Steven Dean, Global Medical Market Lead, Freescale Semiconductor Inc.
Location: DesignDays Theater in the Expo
Freeing people to live a fuller, healthier life inspires the next generation of home medical devices, displays a connectivity technology. In-home diagnostics and therapy devices, remote monitoring and telehealth empowers patients and enables better access to health care. The Freescale-powered VGo Robotic Telepresence and the Home Health Hub realize the power of semiconductor technology to revolutionize healthcare delivery.
Mobile Applications for Geeks Time: 2:00pm - 2:45pm
Moderator: Karen Field, Senior VP of Content, UBM Electronics
Panelists:Eric Mantion, Director of Social Media Strategy, Intel Embedded and Communications Group
Martin Rowe, Senior Technical Editor, Test & Measurement World
Rene Cacheaux, Programmer Analyst III for Enterprise Mobile Applications
Location: DesignDays Theater in the Expo
Increasingly, people are turning to their mobile devices to get news, surf the web, and download apps. In this session, we will demo several Android and iOS apps they’ve singled out as useful tools or simply a fun way for engineers to waste some time. From an app that turns your phone into an oscilloscope to one that controls wireless speakers, this session will open you up to a fascinating world and all its possibilities.
Speed Training: Test Driven Development Time: 3:00pm - 3:45pm
Speaker: James Grenning, President, Renaissance Software Consulting Company
Location: DesignDays Theater in the Expo
Fixing bugs is a waste of time; but what else can you do? You can prevent bugs by systematically applying Test-Driven Development and at the same time deliver and develop better software designs. TDD is a predictable process helps you avoid tedious manual tests and build well designed code that tells you when it is wrong. Come and see for yourself.
A Closer Look Inside Nonin’s Onyx II Model 9560 Fingertip Pulse Oximeter: Teardown & Giveaway Time: 4:00pm - 4:45pm
Speaker: David Carey, Vice President, Technical Intelligence, TechInsights
Location: DesignDays Theater in the Expo
With the ever-changing landscape of the semiconductor and medical industry came the introduction of electronics into the field of medicine. Over time, medical electronics and the semiconductors that powered them have evolved to the point where electronic innovation is now being first seen in the medical field. In this special presentation from UBM TechInsights, David Carey provides a detailed teardown analysis of one of these types of medical innovations with the Nonin Onyx II Model 9560 Fingertip Pulse Oximeter. This presentation will take a closer look at the technology within the Model 9560 including: The use of Bluetooth to allow clinicians to remotely monitor patients with chronic diseases such as congestive heart failure; The wireless oximetry which gives patients a new level of freedom and control over their monitoring. Attendees of the Live Teardown, performed in the ESC Theater, will have the opportunity to win one of these innovative devices.
Speed Training: Debunking Myths about Using C++ for Embedded Systems Time: 5:00pm - 5:45pm
Speaker: Dan Saks, President, Saks & Associates
Location: DesignDays Theater in the Expo
For a decade or more, programmers have successfully used C++ to develop embedded systems - Yet myths about C++'s unsuitability, particularly as it compares to C, just won't go away. This session looks at some of the most popular myths about using C++ for embedded systems, and explains why they just don't hold up against actual evidence.
Innovation in Electronics: Crisis or Promise
A Drive for Innovation Roundtable Panel Discussion		 Time: 6:00pm – 6:45pm
Moderator: Brian Fuller, EE Times Editorial Director for EE Life
Location: DesignDays Theater in the Expo
As we enter the age of Peak Oil, technologists around the world are working to change the way we harvest, optimize and use alternative energy forms. Electric vehicles and the green grid are just two hot keywords in today's energy conversation. Join EE Times Editorial Director Brian Fuller for a provocative 60-minute panel discussion at ESC Boston, Sept. 27, to talk about the state of green innovation today. What technologies have you overcome and face in the coming years? How are you remaining competitive in a global economy? What new products resonate in different global regions? Are you getting the skill sets among new-college grads to make your engineering workforce competitive in this new world?

The panel is part of our continuing series of innovation conversations that are central to our year-long Drive for Innovation project. We'll host this live discussion at the ESC Boston theater, videotape it and publish segments on the Drive for Innovation site and on EE Times pages.

Wednesday, September 28

Looking Inside the BlackBerry Bold 9900 and Discussion on the Future of NFC Time: 11:00 am – 11:45am
Speaker: David Carey, Vice President, Technical Intelligence, UBM TechInsights
Location: DesignDays Theater in the Expo
UBM TechInsights will be performing a live teardown on one of RIM’s newest Blackberry handsets that will reveal RIM’s design decisions, as they attempt to compete with Apple, and will also explore the adoption of a new technology that could alter the landscape of cellular use for the future. Near-field-communication, or NFC, is slowly beginning to make its impact on society and its use in handsets could change the way we shop, pay our bills, and gather information.
Digital Authentication for Medical Equipment Time: 12:00pm - 12:20pm
Author: Jonathan Dillon, Senior Application Engineer, Microchip Technology, Inc.
Speaker: David Martin, Principal Field Applications Engineer, Microchip Technology, Inc.
Location: DesignDays Theater in the Expo
Digital authentication can be used to determine whether a component or attachment is approved by the equipment manufacturer for safe and reliable operation, or if a counterfeit item has been substituted. Digital encryption and signatures can be used to securely identify an item as authentic, using minimal additional system requirements.
Start Your Next Medical Imaging Design with Texas Instruments Time: 12:25pm - 12:45pm
Speaker: Eduardo Bartolome, Systems Engineer, Texas Instruments
Location: DesignDays Theater in the Expo
Innovative semiconductor solutions bring considerable space, power, time and cost savings to device designers of medical imaging equipment such as ultrasound and MRI. Higher performance, precision and more features enable earlier detection and diagnosis of diseases. TI will present an overview on its product portfolio for medical imaging applications including its highly integrated 16-bit quad-channel analog-to-digital converter (ADC), the ADS5263, with high sampling frequency of up to 100 MSPS for high-end medical imaging systems such as MRIs.
Live Product Teardown Sponsored by Microchip: iWalk PowerFoot BiOMTM Bionic Lower Leg System Time: 1:00pm - 1:45pm
Speaker: John Day, Technical Fellow, Field Applications Engineer, Microchip Technology Inc.
Location: DesignDays Theater in the Expo
Learn how the iWalk PowerFoot BiOMTM bionic lower leg system monitors and interprets the wearer’s environment through accelerometer and gyro sensors to dynamically adjust the feedback force profile through a network of three dsPIC33F Digital Signal Controllers from Microchip Technology. This teardown session will show the sensors, batteries, motor, spring and communication paths used by the PowerFoot BiOM, including a live demonstration of the technology.

For more information on iWalk and the PowerFoot BIOM, please visit: www.iwalk.com. Microchip will give away one Microchip development tool during this teardown session.
Social Media for Geeks Time: 2:00pm - 2:45pm
Moderator: Karen Field, Senior VP of Content, UBM Electronics
Panelists: Eric Mantion, Director of Social Media Strategy, Intel Embedded and Communications Group
Patrick Hopper, VP/Publisher, Open Systems Media
Samantha O’Keefe, Graduate Student, MIT Department of Civil and Environmental Engineering, MIT Technology and Policy Program
Location: DesignDays Theater in the Expo
Social media isn’t only for narcissistic teenagers! In this practical how-to session, engineers who use these tools regularly in their jobs will cut through the social media clutter and show you how to exploit tools like LinkedIn, Facebook, and Twitter to professionally network, market your skills, and get past the HR firewall. In this session we’ll show you how to optimize your LinkedIn profile to increase your chance to be found by hiring managers and recruiters and we’ll share our ten favorite Twitter hacks.
Speed Training: PCB Design for Software Engineers Time: 3:00pm - 3:45pm
Speaker: Matt Liberty, President, Jetperch LLC
Location: DesignDays Theater in the Expo
Creating a printed circuit board (PCB) has become faster, cheaper and easier over the last several years, and software engineers can now add PCB design to their toolbox to create more reliable and repeatable development hardware. This session walks through the full design process for a 2-layer interconnect PCB using EaglePCB, a freely available schematic capture and layout tool. This session includes additional self study references to demystify the tools, terminology and processes behind PCB design and assembly.
Consequences of Making the Wrong Part Selection Time: 4:00pm - 4:45pm
Speaker: Vineet Chaudhary, Product Marketing Manager, SiliconExpert Technologies; Patrick Mannion, Director of Content, EDN & Designlines, UBM Electronics
Location: DesignDays Theater in the Expo
Selecting parts with high risk of obsolescence, low reliability or marketing availability can have dire consequences to your end products. In this presentation we will show demos of free & premium tools available on the web that Design Engineers from leading OEMs use daily to automate the mitigation of risks arising from obsolescence, low marketing availability, high risk part selection issues.

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